He does it, not just talks about it.
As CEO of Authority AI, Juan leads growth, marketing and his own company's AI transformation alongside his team, every day.

Signature keynote: The Unfair Advantage. What AI can actually do for your business. From a CEO who puts AI to work for his clients every day.
10,000+ hours coaching & consulting companies · CEO, Authority AI · Keynotes nationwide, in person or virtual · Top 20 Global Business Coach
Juan is CEO and co-founder of Authority AI, a full-service AI transformation partner and digital marketing company. A coach and consultant to business owners since 2012 and an entrepreneur who has built three companies, he speaks on AI, business growth, transformational leadership and marketing, helping leaders claim an unfair advantage before their competitors do.
Inside a company where people and AI work side by side, and how to build yours.
Most leaders still use AI as a helper instead of putting it to work. Juan turned his marketing agency into an AI company and now runs it with a team of people and AI employees. On stage he pulls back the curtain on how they work together every day, explains in plain language what's possible right now, and makes the case for urgency: the companies that install an AI Business Operating System first gain an advantage competitors can't easily close.
As CEO of Authority AI, Juan leads growth, marketing and his own company's AI transformation alongside his team, every day.
20 years leading teams and operations inside the world's top luxury hotel companies: lived operational knowledge, not theory.
10,000+ hours coaching and consulting companies means every idea has to show up in revenue, profit or capacity.
I was incredibly impressed with Juan's ability to communicate business strategies to a room full of entrepreneurs and move everyone into action.Ernesto Mandowsky, CEO, CPD Advisors · Event co-host